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Studioworks designed the stand for FIA at the Geneva International Motor Show, aimed at raising awareness of the recent road safety campaign #3500lives. The 130 sqm area educates traffic safety visitors through immersive VR experiences and interactive installations. 

The construction is versatile and was built modular to provide possibilities for future reuse. In total, 690.000 visitors engaged with the fair at #GIMS2017.

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