POP UP STORE
The Spindrift immersion is a place where to discover the Spindrift sailing team and where new events and developments are presented and sailing clothes are sold in a boutique.
The structure is based on a 20 ft high cube container that can be unfolded and extended by opening side panels and sliding out a big volume.
A big covered terrace is the welcoming entrance. In the interior three platforms are placed where people can experience being part of the trimaran sailing team by wearing Oculus VR glasses. In 2015 the pop-up has followed trips to Kiel (Germany), Brest (France) and Geneva (Switzerland), La Trinité-sur-Mer harbour, to stay in Brest for the winter.
The pop-up will be placed on several sailing events through Europe in 2016, 2017 and 2018.