Our Zenith pop up shop has finished its last installation of the year in south of France, after a successful roadshow across Europe. And what a great experience it was. Watch the movie.
A UNIQUE POP UP ROADSHOW IN EUROPE
During the year, one of our best-known products, the Zenith pop up store traveled across Europe to follow old car races, sponsored by Zenith. After 15 events our portable shop was placed for its last show on The Circuit Paul Ricard for the Dix Mille Tours du Castellet. Each step of the whole roadshow process was managed by Studioworks.
AN INGENIOUS DESIGN FOR SIMPLE USE
The ingenious construction unfolds hydraulically into an architectural miracle. With the terrace, the useful surface is more than two times the standard container’s one. Within Studioworks we like to spend time to find the simplest solution. It means the solution that will perfectly combine easy construction, easy installation, and easy use. Bring together one crane truck, one team of 5 persons, and a few hours of installation and cleaning. At the end a complete super-premium boutique is ready to use and welcome clients.
Installable everywhere a small truck can go, reusable and cost-effective. Do you want to be right in the middle of your target audience? Meet your prospects and customers in a place where you can surprise them, activate your brand and show your products. Sponsored events, shopping malls, public areas. Our pop-up allows to go where others are not going.
According to Zenith sales during the festivals have increased by 400%. Brought back to our storage, the pop up container will be hibernated, refurnished, and reused next year for a new tour around Europe. Studioworks is proud to manage the entire project since 2016.
Let’s now focus on 2018!