For the 2018 International Home and Houseware show (IHA) in Chicago, Nespresso and Studioworks collaborated to deliver a new thrilling pop-up stand. With the positive momentum of its 2017 award-winning, Studioworks is proud to present a concept inspired by the latest Nespresso boutiques.
NEW YEAR, NEW CHALLENGE
For the 2018 show, Nespresso wants visitors to really experience the brand. For this purpose, Studioworks develops a new concept of pop up stand, with a refined design inspired by the Nespresso boutiques. Using best quality materials, we combine the authenticity of wood with the delicacy of glass into a fabulous harmony, where each detail has its importance.
ASTONISHING VIRTUAL REALITY SHOW
To fully immerse visitors into the brand, Studioworks seeks to use the lastest technologies. Thanks to the technological know-how of 3Dar, we collaborate to build an interactive model retracing the major steps of coffee production and capsule recycling: From beans harvest to coffee capsules, back to harvest again.
By integrating augmented reality solutions, visitors are carried through the journey of a coffee bean. Just put on the glasses and look at the model: it comes alive amazingly.
LASTING IMPRESSION FOR VISITORS
From furniture and visuals to smallest finishes, Studioworks’ unique design brightens Nespresso brand image and leaves a lasting impression. For the consecutive year, why not another award-winning pop up stand for Studioworks ?
Discover more about Studioworks’ pop up solutions !