For the 2019 International Home and Houseware show (IHA) in Chicago, Nespresso and Studioworks collaborated once again to create an inspiring environment around coffee.
Stimulation of senses
In an effort to give visitors an engaging experience and to have all their senses discover the new Master Origin coffees, Studioworks created an immersive pedestal display solution.
Visitors could smell the unique aromas, feel the beans on their fingers while travelling through the different territories with a sound as deep as the coffee’s taste.
To highlight and attract visitors towards an overview of Master Origin coffees, we gave shape to a unique helix element that attracts the eye to the core of the booth.