ANWB, The Vakantiebeurs (Holiday Fair)

The Royal Dutch Touring Club ANWB, founded in 1883 and with 4.4 million members is the largest club in the Netherlands. ANWB offers besides a wide range of services related to roadside assistance also products in the areas of recreation, tourism and travel. The Vakantiebeurs (Holiday Fair) is a trade fair and a consumer fair for those interested in vacationing and holiday destinations around the world. For the 50th anniversary of the Vakantiebeurs, Studioworks was asked to create a booth for ANWB Travel. The result is a landscape of activities with booking-stations, games, and information sharing but also a cosy place to just sit and relax. All and all a welcoming area where not only the 4,4 million ANWB members but also all other Vakantiebeurs visitors feel very welcome and appreciated.